The Mahira Khan starrer “7 Din Mohabbat In” is all set for its World TV premiere this Eid-ul-Azha on HUM TV. This Meenu Gaur and Farjad Nabi directed film has an ensemble star cast comprising of Mahira Khan, Shehryar Munawar Sidiqui, Mira Sethi, Amna Ilyas, Hina Dilpazir and Javed Sheikh.
Scripted by reknowned television writer Faseeh Bari Khan, 7DMI received much hype prior to its release for breaking stereotype by casting Rimel Ali, a transgender in one of the roles which takes the film’s story forward, However, following its release, the claim proved wrong and film received some criticism for exploiting transgenders, with the addition of nudity in mediocre item number that could have been better placed in the film. 7DMI received mixed to good reviews from critics and opened well at Pakistani box-office but could not sustain its successful initial momentum. The film, released on Eid-ul-Fitr is going to receive its TV premiere right after the 2 months of its theatrical release and this growing trend of TV rights sale will encourage producers to invest in films in days to come.