In last one and a half decade, UK has proven to be the second major market for Pakistani films after the domestic market. Films like “Khuda Key Liye” (2007), “Bol” (2011), “Waar” (2013), “Bin Roye” (2015), “Janaan” (2016), “Punjab Nahi Jaungi” (2017) and “Jawani Phir Nahi Aani 2” (2018) managed to mint good money from UK market.
With past record of Humayun’s success at UK box office with “Bin Roye”, “Punjab Nahi Jaungi”, “Jawani Phir Nahi Aani 1 & 2”, it was anticipated that “London Nahi Jaunga” will receive a massive response in UK. Taking that in mind, the film was given an all time widest release across UK for a Pakistani film. The film’s star cast also visited UK and made good efforts in promoting their movie over there. Despite all this, the film couldn’t do as good as it was expected to. Although the film remained in the Top 10 UK box office chart with 8th spot but it could manage a weekend of £92,117 only and failed to cross even the £100k mark over the opening weekend.
Compared to this, “Punjab Nahi Jaungi” minted £253,153, “Jawani Phir Nahi 2” made £203,704 and “Bin Roye” collected £138,833 over their opening weekends. Hence, “London Nahi Jaungi”, with a weekend of £92k, couldn’t make it to the top three biggest opening weekend and performed weaker than previous Humayun Saeed’s films. The other released film “Quaid-e-Azam Zindabad” could only collect £14,448.
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