TV and Digital Premieres This Eid: A Mindless Fight for Same Slot

Eid in Pakistan is incomplete without watching a film. Whether you go watch a newly released film in theatres or you watch the TV premieres of recently released films in the comfort of your home, the “watch a film” has to be there in our to-do list for Eid, every year. This year again there are going to be some TV and OTT premieres of some of the films released two months ago on Eid-ul-Fitr. Let’s get to know where, when and how can you watch these films.


The Yasir Nawaz directed murder-mystery thriller stars Neelam Munir, Ahsan Khan and Yasir Nawaz in lead roles. “Chakkar” will have its TV and digital premieres simultaneously this Eid. It will be aired on ARY Digital on Eid Day 1 (July 10) at 9pm. Film will also be released online on Eid Day 1 on Yasir’s You Tube channel named Fareed Nawaz Productions.

Parde Mein Rehne Do

This Wajahat Rauf directed stars Hania Aamir and Ali Rehman in lead roles. Film was released in theatres on Eid-ul-Fitr this year and now it will have its TV premiere on Geo Entertainment on Eid Day 1 at 8pm. Film will also be released on online streaming platform Tamasha on same day.

Dum Mastam

The Amar Khan and Imran Ashraf starrer “Dum Mastam” is directed by Ehtesham-ud-Din. After completing its theatrical run, the film is now set for its TV premiere this Eid. It will be aired on HUM TV on Eid Day 1 at 8pm. There has been no word on film’s OTT release as of yet.

The Unnecessary Fight

The Eid-ul-Fitr releases could not recover their budgets through theatrical earnings except for “Ghabrana Nahi Hai”. In such a scenario, TV premieres and OTT premieres provide for good options for producers to generate revenue and make up for their losses that they suffered from cinema release. However, to air all three films on same day and on same time slot (8pm-12pm) on three leading channels is not making much sense as Eid celebrations last for three days and yet the TV channels are fighting for same slot. If the three films were to be aired on the three different Eid days, they could have helped all these channels to gain maximum TRPs on respective slots. Perhaps we haven’t learned much from the unnecessary competition of the same films in cinemas back on Eid-ul-Fitr.

Written by Web Desk


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