This Friday saw the release of two major local films of the year: “Tich Button” and “Zaraar”. While “The Legend of Maula Jatt” is still ruling the box office, the two new arrivals have managed to bring in decent footfall despite tough competition from “TLOMJ”, FIFA 2022 world cup, political unrest in Rawalpindi/Islamabad and underwhelming promotions. Let’s have a look at the top three films that kept attracting cine-goers over this weekend.
The Legend of Maula Jatt
After ruling at box office for six weeks straight, film’s shows were reduced this weekend as prime shows had to be allotted to new releases. However, the Fawad Khan and Hamza Ali Abbasi starrer, despite lesser shows, remained number one choice of cine-goers on its seventh weekend. Film has raked in 1.8 crore PKR from Pakistan over Friday and Saturday, taking the grand total of its domestic gross to 84.49 crore PKR. Film is expected to cross 90 crore mark on eighth weekend.
Tich Button
The Farhan Saeed, Feroze Khan, Iman Aly and Sonya Hussyn starrer romantic comedy remained the second choice of cine-goers as it grossed 1.1 crore PKR over Friday and Saturday. The film had the potential to open to great numbers due to its cast, genre and music, had it been released on a festive occasion like Eid or Christmas.
Zarrar
Shaan Shahid’s much anticipated film “Zarrar” finally released this Friday after much delays. The film brought in almost similar numbers to that of “Tich Button” as it collected 1 crore PKR approximately over Friday and Saturday. The film could have opened better with a better promotional strategy as the cast didn’t make any effort outside Lahore. Inviting Karachi media directly on film’s premiere (which itself was on Friday) served no purpose. Film’s media partner, HUM TV network, also added zero input by not playing film’s promos properly on its channels. Had HUM given it even the 10% of the air time it gives to the promos of films produced by M&D Productions, the results could have been different.
Overall, the weekend remained a busy one for cinemas with local films bringing in almost 5.5- 6 crores over the weekend. Will “TLOMJ” be able to cross 100 crores in Pakistan? Will “Tich Button” and “Zarrar” show good hold over weekdays and then on second weekend? Keep visiting this space to get all the box office updates and more.
Box Office Courtesy: Ali Zain (Box Office Detail)
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